Tag Archive: Home appliance

Midea, Evolving from Home Appliance Company to Data-Driven Technology Group

Midea was founded in 1968 led by Mr. He Xiangjian in Shunde. In 1980s, seizing the opportunities Created by Reform and Open-up Policy, Midea started to make electronic fans, AC and entered the home appliance industry.  In 1993, Midea went through shareholding reform and was listed on Shenzhen Stock Exchange, becoming the first township company in China with a modern management system. In 2000s, Midea further diversifed its product portfolio by carring out a series mergers and acquisitions. It expanded…
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Haier Business Analysis: Leading Global Home Appliance Company from China

Haier is one of the most successful global company from China, not only because it’s one of the earliest brand go abroad, but near 50% percent of its revenue from foreign Countries. In contrast, GREE, another home appliance in China and similiar revenue size with Haier, made only less than 10% revenue from abroad.  Haier is a leading global home appliance manufacturer headquartered in Qingdao, China. Haier  designs, manufactures and sells a wide range of household appliances including refrigerators, freezers, washing…
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GREE Electric: Made in China, Loved by the world

GREE, the whole name is Gree Electric Appliances Inc. of Zhuhai, is one of the most famous Chinese home appliance companies in China. GREE grows from zero in 1990, and become the leading international air condition company now. So far, it has developed three brands, namely GREE, TOSOT and KINGHOME, with a wide product range which includes residential air conditioners, central air conditioners, air source water heaters, smart phones, home appliances, refrigerators, etc. The history of GREE is complex, since…
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